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Research papers

Provocative discourse as an insight generator

Provocation, normally understood in a negative sense, could be positively and ethically exploited for consumer insight generation in market research.The paper presents expert opinions on the role of provocation in different spheres of social life, as...

Catalogue: Qualitative 2005
Authors: Elena Mosicheva, Tatyana Ziglina
Company: MarketSense Russia
November 13, 2005
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Citation

Mosicheva and Ziglina (2005a, November 13). Provocative discourse as an insight generator. ANA - ESOMAR. Retrieved May 13, 2024, from


https://ana.esomar.org/documents/provocative-discourse-as-an-insight-generator